I turn ideas into digital products that actually convert.
Full-stack developer with analytical, strategic and technical vision: I ship end-to-end SaaS, high-traffic storefronts, CRO systems and e-commerce consulting, with experimentation, metrics and AI-assisted automation.
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years shipping product
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brands in production
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projects in this index
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SaaS / full-stack builds
Brands and operations touched by development, CRO, commerce or automation delivery.
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◆From full-stack SaaS to enterprise e-commerce: every delivery connects architecture, metrics and experimentation, because performance and conversion are business decisions.
“Build products where data and decisions speak the same language.”
SaaS full stack
Next.js / Node.js
commerce
Shopify / Liquid
CRO & experiments
Adobe Target / GA4
Solar
Full-stack SaaS for solar ops, from quote to installation
Full stack, commerce and CRO are not silos: they are layers of the same system. I architect, build, instrument and test until the decision becomes obvious.
From landing page and auth flows to dashboards, APIs and data models: I ship complete products with Next.js, Node.js and PostgreSQL, not just UI slices.
Product outcome
Working software your team can operate, measure and evolve.
Shopify, headless storefronts and high-traffic ecommerce with component systems tuned for Core Web Vitals, checkout clarity and iteration speed.
Engineering outcome
Faster storefronts that stay editable under real traffic.
A/B tests, personalization and funnel instrumentation with Adobe Target, GA4 and reporting automation, connecting every change to revenue signals.
Business outcome
Decisions backed by evidence, not opinion.
Workflow
From an educational MVP to production SaaS and enterprise e-commerce: delivery wired into product, data and conversion.
Computer Science bachelor's started at UFS, plus an intensive front-end track and a business-oriented software residency.
Universidade Federal de Sergipe
Oracle + Alura
Cepedi
Universidade Federal de Sergipe
Oracle + Alura
Cepedi
Certifications
Select a row to open the frame viewer with challenge, strategy and impact. SaaS, commerce and CRO in one index.
A capability system covering full-stack SaaS, commerce, CRO, measurement, automation and platform.
Next.js · APIs · data · auth
A/B testing · funnels · LPs
Shopify · Liquid · headless
TypeScript · Tailwind · systems
n8n · agents · AI delivery
Payload · Firebase · mobile
Next.js · APIs · data · auth
06 capabilities
A/B testing · funnels · LPs
06 capabilities
Shopify · Liquid · headless
06 capabilities
TypeScript · Tailwind · systems
06 capabilities
n8n · agents · AI delivery
06 capabilities
Payload · Firebase · mobile
06 capabilities
Four engagement tracks: SaaS, CRO, commerce and e-commerce consulting. All tied to a metric the business already watches.
Turn a business problem into a shippable product.
End-to-end delivery: discovery, architecture, front-end, APIs, data modeling and dashboards, with a product mindset and metrics wired from day one.
Make every release accountable to a metric.
Landing pages, funnels, A/B tests and personalization with Adobe Target, GA4 and Adobe Analytics, from hypothesis to readable impact.
Ship storefronts that convert under real traffic.
Shopify, Next.js and headless architectures with Core Web Vitals, experimentation hooks and a foundation your team can keep evolving.
A clear diagnosis of what is holding your store back, and a plan to unlock it.
Store audit (Shopify or headless) covering funnel, checkout, performance, technical SEO and tracking. You get a roadmap prioritized by impact × effort, test hypotheses and hands-on follow-up with your team through execution.
Turn a business problem into a shippable product.
End-to-end delivery: discovery, architecture, front-end, APIs, data modeling and dashboards, with a product mindset and metrics wired from day one.
Make every release accountable to a metric.
Landing pages, funnels, A/B tests and personalization with Adobe Target, GA4 and Adobe Analytics, from hypothesis to readable impact.
Ship storefronts that convert under real traffic.
Shopify, Next.js and headless architectures with Core Web Vitals, experimentation hooks and a foundation your team can keep evolving.
A clear diagnosis of what is holding your store back, and a plan to unlock it.
Store audit (Shopify or headless) covering funnel, checkout, performance, technical SEO and tracking. You get a roadmap prioritized by impact × effort, test hypotheses and hands-on follow-up with your team through execution.
Open to full-stack, SaaS, e-commerce, CRO and automation roles and projects. Portuguese native, professional English.
Pick a weekday and tell me which metric is stuck.
Schedule a conversation-
Launching a SaaS, fixing a leaking funnel or unblocking a storefront? Let’s turn it into a clear next move, with execution and metrics aligned.
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